As we grow older, we're expected to leave certain things behind, cartoon pyjamas, questionable haircuts, teenage crushes. And for many, cereal unfairly ends up on that list.

This TV campaign set out to challenge that thinking. To remind adults that while there are plenty of things they should grow out of, cereal isn’t one of them. In fact, it’s one of the few childhood staples that still holds up, comforting, satisfying, and totally acceptable at any age.