In a world saturated with micro-trends, “rules of the season,” and influencer uniformity, Jigsaw wanted to remind women of something simple and empowering: your style is yours.

This print and OOH campaign uses deliberate contradictions like the line “Wear Green” over a striking red dress, to make a statement. One that subverts expectation and celebrates individuality.

It’s not about what’s in.
It’s about what feels right on you