GHD

A social and print campaign that put attitude front and centre for the launch of GHD’s limited edition Copper Luxe styler.

Idea: We flipped the classic mugshot into a celebration of rebellion, championing women who break rules, not ends. With powerful styling claims (50% less breakage in just one stroke), we created a visual identity that felt both premium and playful. Because good hair days don’t play by the rules.

Role: Senior Creative