Social campaign to launch McDonald’s limited summer desserts offer, the first social campaign from Leo’s for McDonald’s.

We built the idea around “Meet-ups getting a little sweeter,” delivering content across paid, organic, and performance channels.

Leaning into social-first trends and transitions, we created a suite of assets that moved beyond typical branded content, even ditching the traditional end frames to better match audience expectations.

Client response was hugely positive, setting the tone for future projects focused on pushing creative boundaries in the social space.