Kellogg’s Snacks was a European TV and social campaign built on a simple, relatable truth: the right snack can turn your day around, or at least make it a little bit better.

Through a series of witty, slice-of-life moments, the campaign showed how Kellogg’s snacks offer just the right kind of boost at just the right time. Not life-changing. Just day-improving, in the way only a perfectly timed snack can be.