Kellogg’s – We Do Breakfast

Everyone does breakfast differently, so we built a campaign that could flex with them.

A modular TV and social platform that adapts across markets, products and cultures while keeping one clear idea.

Result: Increased ROI across Europe. Ranked #3 ad of 2022 by System1.
Role: Senior Creative/Creative Director.

Below are a selection of images from the other films, all featuring natural slice of life moments.

I worked on two of the top three ads in 2022, making my mum very proud.

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McDonald's Social

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Lindt