‘We Do Breakfast’ was a European TV and social campaign featuring a playful series of mini-sketches, each celebrating the wonderfully different ways people enjoy their Kellogg’s breakfast. The modular format means every ad can flex, swapping in different sketches to spotlight a range of products.

It’s a campaign that’s proven both effective and efficient, significantly boosting ROI and profit (which makes me very happy). It was also named the third-best ad of 2022 in System1’s national ranking.